Tessarakt × Atmosfy

A curated creator pipeline for Atmosfy in India.

Tessarakt has built experiences since 2017, where content, creators, community, and commerce meet. We can grow Atmosfy's live video in India with creators we recruit, train, and hold to a standard.

What we propose Our track record

Who We Are

Building Experiences Since 2017

Tessarakt runs large events, brand activations, and campus programs across India. We have the team and the clients, and the work is already running.

Years running events and activations

200+

Campus activations across India

50+

Core team, Bangalore and Delhi NCR

Some of the brands we have worked with

SiemensHimalayaInfosysRoyal Enfield3one4 CapitalSabicCarelon

WOW Awards winnerWOW Awards AsiaEEMAX Awards winnerEEMA partner

Events & Production

Tessarakt

Brand launches, city activations, and multi-city rollouts. Plus gaming and culture with NODWIN, ESL India, DreamHack, and the India Film Project.

Community & Creators

Blend

Our creator community and campus crew across India. The arm that fits Atmosfy.

Technology & Data

Experite

The tech behind our events: check-in, fan apps, gifting, and data. Live with Zomato and Siemens.

Selected work

The Tessarakt Story

Eight years of building experiences, in one film.

▶Watch

Postman Conexion

A multi-day developer conference, produced end to end.

▶Watch

S8UL Festival

A gaming and creator festival at full scale.

▶Watch

Blend Bazaar

Our own creator culture festival, where Blend began.

▶Watch

Our View

Community Activation Is Where Events Are Going

After hundreds of events, we know a community keeps producing content long after a campaign ends. That is why we built Blend, and why Atmosfy fits.

The Community Arm

Blend Is Our Creator Community

Blend grew out of Blend Bazaar, our creator festival. Today it is a community, a content team, and a campus crew for young creators in India.

Blend Community

Creators across 8 areas. They already film the places they go to.

Blend Crew

Our campus program of student creators, with briefs, mentoring, and paid brand work.

Blend Studio

Our content team. They set formats, train creators, and check the work, so quality holds as we scale.

Foods

Music

Film

Media

Fashion

Art

Gaming

Slow Living

We have done this already: Blend Bazaar, creator cohorts, and campus events. Enough to know the model works.

60K

Community on @theblendcommunity

Creative areas

Gen Z

Core audience

Know More About Blend @theblendcommunity

Our Network

The Network We Bring

We do not start from zero. We bring brands, creator communities, and live events that already make content. Here is what we can put to work.

Bring the brands

Introduce the brands we work with as reward and campaign partners, so content gets funded.

Activate the creator pools

Gaming, film, and campus creators we already reach, briefed and trained to produce at volume.

Turn events into content

Live events and 200+ campuses are ready-made capture moments, crews already on the ground.

Community partners

Unbox Bengaluru ↗

Where We Can Help

Quality You Can License

When content is licensed, quality matters more than reach. We keep it high by shaping who creates and how we brief them, not by filtering after the fact.

Trained onboarding

Creators join on a set template with clear do's and don'ts before they post.

Entry by profile

We open access by area and creator type, so the right people come in first.

Ongoing cleanup

We remove inactive and off-brief profiles on a schedule, so the corpus stays relevant.

Community moderation

Our student community moderates at low cost, the way big platforms run moderation from India.

What We Propose

A Curated Pipeline, Run End to End

We recruit and train creators, brief them, and keep them active. The rewards run on your existing system.

01 · CAPTURE

Film real places

Trained creators hit real spots: street food, cafes, gigs, college fests, markets. They film and post live.

02 · STAMP

Stamp the city

Every post earns a stamp in the Travel Passport. Cities fill up over time.

03 · EARN

Earn for showing up

Credits come from the content, not follower count. No big following needed, which is why it works for students.

04 · COMPETE

Compete and stay active

Leaderboards by batch, college, and city keep people posting, week after week.

Mock Content

What the Content Would Look Like

Sample videos from Blend Studio. Vertical, live, phone-shot, from the places young India goes.

LIVE2.4K watching

★ Stamp earned · Mumbai Mohammed Ali Road, Mumbai @aarav.eats · Blend Crew · Foods

Street food night run
Foods brief

LIVE1.1K watching

+50 credits · video reward Indiranagar, Bangalore @mira.makes · Blend Crew · Media

Golden hour cafe
City feed staple

LIVE5.8K watching

★ Stamp earned · Delhi NCR North Campus, Delhi @dev.shoots · Campus crew

College fest
Campus activation

LIVE3.2K watching

+1 city · Travel Passport Hawa Mahal, Jaipur @noor.frames · Blend Crew · Film

Heritage city walk
Travel and discovery

Sample visuals from Blend Studio. The app screens shown are for illustration, not real footage.

Creator Hub

We Run It Through Creator Hub

Creator Hub is our own platform, already built. One place for everything: the roster, the briefs, and the numbers.

Onboard

Each creator gets a profile by area, college, and city. Setup and guidelines are a checklist they finish before the first brief.

Brief and deploy

Briefs go out with theme, area, and deadline. We always know who is covering what, and where.

Track

We log posts, stamps, and places per creator. Leaderboards and the weekly report come straight from it.

Pay and retain

We pay stipends and rewards through the Hub, with proper invoices. If someone goes quiet, we replace them from the waitlist.

Creator Hub · Atmosfy Briefs Week 3 of 8

BriefCityCreatorsVideosStatus

Street food after 9pm

Foods · stamp 5 spots

Mumbai18 active214Live

Cafe and third spaces

Media · golden hour

Bangalore16 active187Live

Fest weekend coverage

Campus · 3 colleges

Delhi NCR12 active96In review

Old city heritage walk

Film · weekend brief

JaipurWaitlist0Week 4

An example of the brief board we use to run this.

Visit Creator Hub

Proposed

Activation Across Campuses

We take this into colleges through our campus crew. This is what we would build, not what exists today.

Fest takeovers

Cultural, tech, and sports fests covered live by creator teams. Fest season runs most of the year.

Stamp rallies

City treasure hunts around each campus: set spots, one weekend, prizes for a full passport. It turns first-time posters into regulars.

First on the map

A race to put a college's area on the map first. Founding status, badges, and buzz that pulls in nearby colleges.

Inter-college challenges

Delhi vs Mumbai vs Bangalore feed challenges. Monthly themes, public leaderboards, shared winners.

An Idea To Build On

Let Brands Sponsor the Rewards

Rewards work better when a brand pays for them. We bring the brands we work with to fund rewards and run campaigns, for the content they want.

Brands in the Tessarakt network

SiemensHimalayaInfosysRoyal EnfieldZomatoSwiggySabicCarelon3one4 CapitalNovo NordiskPine LabsPostmanNODWINESL IndiaDreamHackS8ULNazaraGAFX SiemensHimalayaInfosysRoyal EnfieldZomatoSwiggySabicCarelon3one4 CapitalNovo NordiskPine LabsPostmanNODWINESL IndiaDreamHackS8ULNazaraGAFX

Category rewards

A bike clip earns a Royal Enfield reward, a food clip a food brand reward, matched by video tagging.

Brand campaigns

A brand asks for specific footage and rewards the creators who deliver. Real footage, captured live.

We bring the brands

Royal Enfield, Himalaya, and others already work with us. We can bring them in as reward partners.

A Hypothesis We Are Putting Forward

India's Value Reaches Beyond India

This is our thesis, not your data. 36 million Indians live abroad in high-spend markets, and every creator here connects to that network.

Low cost here

Acquiring creators here costs a fraction of the US or Europe.

High value abroad

Each user links to family in the US, Canada, Singapore, and the UK, where spend is higher.

Others did it

LinkedIn, Meta, and TikTok built India networks to reach the diaspora. The same play fits here.

Proposed

How We Can Work Together

Three steps, from a small start to a full partnership. Each one sized so we both learn before the next.

Step 1

Now

An exclusive Blend program

We run an offer for our Blend community, you extend an Atmosfy reward, and we track every signup. A small, low-risk start we can measure.

Step 2

We run the curated pipeline

We recruit, train, and manage creators through Creator Hub, and run campus activation for you. You get a steady stream of clean, located content.

Step 3

Later

Your India layer

We become your curation, moderation, and brand-activation partner for India, including brand-funded rewards and content cleanup at scale.